Whatever "Web 2.0" is supposed to mean, it comes down to one thing: Every business plan from the first dot-com bubble is back. Wired Magazine found a Mayfield VC who's perfecting the art of refurbished ideas. Allen Morgan went so far as to hire a 24-year-old to flip through old magazines for business ideas.

Morgan's researcher, Ankur Luthra, reads through a stack of Red Herring, Industry Standard, and Wired issues and slaps post-it notes on stories of now-dead dot-coms. It's either opportunistic plundering of a ruined past or a brilliant shortcut past brainstorming — or both.

Would You Buy a Used Dotcom from this Man? [Wired Magazine]

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