PC Magazine columnist John C. Dvorak follows up the "How I bait Mac users" video (which whipped bloggers into a frenzy) with an "I'm sorry, I'm flabbergasted" column. Now Dvorak says that his baiting trick only worked three times in his career — and that he's amazed how many people blew up at this video.

For those of you who just walked into the room, step 1 of Dvorak's self-proclaimed formula is, well, to whip bloggers into a frenzy. Step 2 is to "act flabbergasted." Now all that's left is step 3: reverse the position and apologize.

Clever, really, if a little sad that Dvorak's own formula is the seed for his latest string of half-assed columns. This time, he says, "There will be no followup to this column and no apologies." Really, Dvorak, you think you can resist squeezing a final column from this affair? The lede is pre-written: "I didn't want to do this, but the public outcry forced me to reconsider my own outline of my method."

Dvorak Reveals Old Formula, Panic Ensues [PC Magazine]

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