In a new interview, media site I Want Media helps Chris Anderson plug his "Long Tail" marketing meme (a clever "Tipping Point"-like synthesis of basic economic rules). The Wired Magazine editor also defends the format of his magazine, an industry favorite with a slick print edition and a delayed, bare-bones online edition.

A monthly magazine like ours — which combines long-form journalism, lavish design and high-end photography — really shows paper at its finest. Online, the design is lost, the photos become thumbnails, and you have to click through as many as 16 screens [to read the longer articles].

In other words, Wired can't find a decent web designer.

Chris Anderson [I Want Media]

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