By Nick Douglas, 10:30 AM on Tue Jul 18 2006, 104 views (Edit, to draft, Top, Slurp)

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With all due respect to the recently mentioned firm 463 Communications, some folks may have been confused by its name. A Valley vet who's dealt with PR firms for years cleared this up for us:

"Communications firm": "PR firm with pretensions"
"Strategic communications firm": "PR firm with even greater pretensions"
"Media relations consultancy": "I just schmooze journalists, get some strategic communications firm to write your damn press release"