Redesigning a front page is a risky venture, especially for a general-interest site — for instance, Netscape dealt with whiny users when its front page switched from top-down news to a community format. But Yahoo pulled off its front-page reworking with aplomb. Now, we don't want to credit all of Yahoo's success to its snappy "My Yahoo is changing" commercials, but if the average Yahoo user is as shallow as we are, then spots like the one below are what won them over.

New Yahoo Campaign [Yahoo]
Earlier: New Yahoo homepage: What's your call?

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