• By Nick Douglas
    Aug 31, 2006 9:00 AM 304
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    How to name your merger rumor

    Gpple - ValleywagEvery week brings a new merger rumor, and just like celebrity couples (Bennifer! TomKat! Vive la diff rance!), every merger needs its portmanteau. So remember the official merger names:

    It helps to think of the prefix company as the "top" in the relationship, and the suffix company as the "bottom."

    Image by Chris Messina [Flickr]


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