Rev up the awkward "new baby" metaphors, Gawker launched a new title today. Idolator is the music blog too hip for music blogs, complete with manifesto, glitzy logo (Is that a heart or is it the RIAA's bag of souls?), and a new spin on the Gawker cynicism you know and love.

"When the internet came, we overthrew the pasty white tastemakers," sez they. (Don't tell the poor souls the truth.) "And then they all came back. This is Idolator. We're so disappointed."

And so tech-savvy. On Day 1, Idolator blogs about Bill Gates rocking the Zune, MySpace hook-up hip-hop, and the Pandora online music service. Even the hipsters are geeks now.

Idolator [Front Page]

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