I'm beginning to suspect Google co-founders, Larry Page and Sergey Brin, have data-mined some serious dirt on the NY Times editors. The Gray Lady deftly edited a PR release trumpeting a new Google feature, customized searching. Yahoo's Search Builder also creates customized searches, but Y! isn't acting like Richard Pryor in Brewster's Millions.

"I think you'll see a lot of people switch their search engine from whatever it might be to [Google]," [Mr. Snell] said. "I think people have a comfort zone with Google searches."

Google's PR has certainly reached a comfort zone with the Technology Editor at New York Times.

[NY Times]

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