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    Seinfeld: 'Hey, Braun, I got good news and bad news'

    Serenit Now-1Lloyd BraunFor Valleywag's farewell to Yahoo's Hollywood boss, we turn for some parting words to Seinfeld, the 1990s TV show which featured an annoying character called Lloyd Braun, named after the media executive, whom the scriptwriters knew. The scene: Seinfeld's friend George Costanza starts work in his father Frank's computer business. His new mantra: "serenity now,' which he repeats whenever stressed. Lloyd Braun is a childhood acquaintance who's now a salesman for Costanza Senior. Lloyd Braun's TV firing, and a clip, after the jump.

    George: Morning, dad.

    Frank: I'm not 'dad' in the workplace. My professional name is Mr. Costanza, and I will refer to you as 'Costanza'. Morning, Braun.

    Lloyd: (Handing Frank coffee) Morning, George. Two cream, no sugar.

    George: What is Lloyd Braun doing here?

    Frank: Your mother recommended him.

    George: Yeah, of course she did. That's all I ever heard growing up is 'Why can't you be more like Lloyd Braun?' Did you know he was in a mental institution?

    Frank: I didn't read his resume.

    [George, having failed to sell computers to his friends and real customers, pretends. There's nobody at the other end of the phone, but his proud father doesn't realize.]

    Frank: Hey, Braun, I got good news and bad news. And they're both the same: you're fired. Costanza, you've won the water pik!

    Estelle: You're not gonna give away that water pik!

    Frank: You wanna bet? Serenity now, serenity now!

    Lloyd: You know, you should tell your dad that 'serenity now' thing doesn't work. It just bottles up the anger, and eventually, you blow.

    George: What do you know? You were in the nut house.

    Lloyd: What do you think put me there?

    George: I heard they found a family in your freezer

    Lloyd: Serenity now. Insanity later.


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