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    Covers to regret

    There's a well-worn line: all publicity is good publicity. And it's a crock, as two of the Yelp founders, Jeremy Stoppelman and Russel Simmons, have demonstrated. For the latest issue of Red Herring magazine, Stoppelman, 29, , designated Silicon Valley party boy since James Hong of Hot or Not retired, is photographed with a lollipop in his mouth, a yellow rubber duck superimposed over his chest. The strapline: Tech Tots, which wins a nomination in our awards for 2006 covers the subjects will one day regret. The second nominee: Kevin Rose of linkdump Digg, who thought the camera wasn't live when he gave a dorky thumbs up to a photographer to BusinessWeek. For good measure, though he didn't make the cover, Business 2.0's legendary photo of Michael Arrington, the Techcrunch publisher, for it's Blogging for Dollars special. You choose. The polls are open now.


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