A Wikipedia contributor called MLK Hamilton seems to be taking a keen interest in Auren Hoffman, the Valley's olympic social climber. Hamilton wrote the initial entry on Hoffman, and has taken his side in various edit battles on the collaborative encyclopedia site. He's also, helpfully, inserted the name of his online reputation database, alongside ventures such as Facebook, in a list of the more illustrious personal investments of Valley mogul, Peter Thiel. So who is MLK Hamilton, guardian of Hoffman's online reputation?

For a clue as to his identity, take a look at a list of Auren Hoffman's personal heroes: Martin Luther King, or MLK as he was known more familiarly, and Alexander Hamilton, the most capitalist of the founding fathers. A user profile page for mlkhamilton on Yafro shows a familiar mug; oh, wait, that's Auren Hoffman himself. And now I understand the central proposition of Rapleaf, the reputation management system Hoffman founded.

By creating an account, you create a reputation for yourself. You can use this rating to prove your trustworthiness wherever you go.

Contact information for this author is not available.