Well, investors were pleasantly surprised that Apple unveiled both its new TV controller and a phone. See the initial dip in the stock price, after Steve Jobs started his Macworld keynote with the expected announcement about Apple's TV plans; and then a surge from 9.40 PST as the market absorbed the ambition of the company's mobile plans. Apple stock was up more than 5% toward the end of the Apple CEO's presentation. The annual Macworld show is a belated Christmas for Apple's customers and investors; the kids were particularly excited this year; Steve Jobs seems to have satisfied them. A nice touch: the company, which pioneered the personal computer market, is no longer to be called Apple Computer. In acknowledgment of its expansion into music, TV and phones, it is now to go by, simply, Apple, Inc.