How Yahoo blew it. Semel has been Yahoo's CEO for nearly six years, yet he has never acquired an intuitive sense of the company's plumbing. Semel's vaunted dealmaking skills seem to have deserted him. At Yahoo, the marketers rule, and at Google the engineers rule. And for that, Yahoo is finally paying the price. [Fred Vogelstein, writing in Wired Magazine, January 2007]

By figuring out how to make brand advertising work online, Terry Semel is on the verge of creating the 21st century's first media giant. So far, Semel has put together one of the web's hottest winning streaks... It turns out that the riddle of how to succeed online isn't so tough after all. Semel is taking everything he learned in his analog past and marrying it to what he can see in the digital future. [Fred Vogelstein, writing in Fortune Magazine, August 2005]

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