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    Crying wolf, again

    Phil KerpenPicture 22-4
    The video-heavy, much vaunted Web 2.0 advances of the last couple of years were made possible at low prices to consumers because the speculative overbuilding during the bubble era created massive overcapacity that made bandwidth cheap and abundant. It's now all being consumed. If network neutrality proponents have their way the Internet may be frozen in time, an information superhighway with Los Angeles-like traffic delays. [January 2007: Phil Kerpen, Forbes columnist, following a Deloitte & Touche forecast that bandwidth will run out if online video growth continues at current rates. Via Techdirt.]
    Bob MetcalfePicture 23-7
    I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse. Here's why there soon will be only World Wide Web ghost pages: Either the Internet's attached computers, operating systems, and applications software will fail to deliver video, or they will succeed. If they succeed, the packet-punctuated pre-Asynchronous Transfer Mode Internet will fail to carry it. [December 1995: Bob Metcalfe, inventor of Ethernet, says the internet has neither the business model nor the technical infrastructure to support video.]
    BOB METCALFE — Almost all of the many predictions now being made about 1996 hinge on
    the Internet's continuing exponential growth. But I predict the Internet,
    which only just recently got this section here in InfoWorld, will soon go
    spectacularly supernova and in 1996 catastrophically collapse. Here's why
    there soon will be only World Wide Web ghost pages:

    * Money. Investors poured a lot of money into the Internet during 1995, but
    very little leaked out. Everyone will realize this suddenly in January when
    financial results are tallied. A hurried search for greater fools to absorb
    projected continuing losses won't pan out this time.

    * Digital money. As if to make up for the shortage of real money to finance
    Internet commerce, several companies have been trying to mint digital money.
    They have, however, failed to streamline financial activity — there are now
    more, not fewer, middlepersons. Therefore, transaction costs, at 50 cents
    each or more, remain way too high. Without efficient micropayments, there
    will be little Internet commerce, except, maybe, but probably not, some
    advertising.

    * Measurement. Advertisers only invest the big bucks in measured media,
    where they can have some inkling of how many potential buyers with what
    demographics are reading their ads. Even if, as Nielsen just reported, 37
    million North Americans tried the Internet in the last three months, we'll
    discover in 1996 that the vast majority surfed for several hours and then
    went back to watching TV. After the third major corporation stuffs its Web
    pages full of dazzling product literature and gets no hits, the Internet's
    collapse will begin to accelerate.

    * Monopolies. Dazzling product literature and advertising require at least
    ISDN speeds. But the major corporations upon which we are relying to upgrade
    Internet access past 28.8Kbps are the local telco monopolies, which like our
    postal service and public schools have become little more than jobs programs.
    The local telcos will escape demonopolization in 1995 and, while they pursue
    long distance voice business in 1996, their motivation to lower costs on
    high-speed Internet access will wither, fatally constipating the Web.

    * Security. Already most TCP/IP networks are not on the Internet but behind
    security fire walls, in Intranets. In early 1996, another series of major
    security breaches will drive the rest of the productive Internet to safety
    and out of reach.

    * Compatibility. During 1996, the war for control of standards will tear the
    Web. And early initiatives to migrate to Internet Protocol Next Generation
    will add to a general loss of compatibility. Such losses, including the
    flight to Intranets, will reduce whatever systemic value was accumulating in
    the Internet, as governed by the inverse of Metcalfe's Law. (See "Metcalfe's
    Law: A network becomes more valuable as it reaches more users," Oct. 2, page
    53.)

    * Capacity. You've read that the Internet was designed to survive
    thermonuclear war, but it's repeatedly been brought to its knees, its
    circuits choked, for example, by the reaction to one measly jury verdict in
    Los Angles. The Internet is intermittently overloaded, and the TCP/IP
    architecture doesn't deal well with overloads. Furthermore, the Internet's
    naive flat-rate business model is incapable of financing the new capacity it
    would need to serve continued growth, if there were any, but there won't be,
    so no problem.

    * Privacy. Internet backlash among professional paranoids will break into a
    full collapse after a series of well-publicized privacy violations instigated
    by the professional paranoids themselves for our own good.

    * Video. One of two bad things will happen with video over the Internet
    during 1996.

    Either the Internet's attached computers, operating systems, and applications
    software will fail to deliver video, or they will succeed. If they succeed,
    the packet-punctuated pre-Asynchronous Transfer Mode Internet will fail to
    carry it. In either case, without video the Internet will lack the energy
    needed to sustain its current expansion.

    * Pornography. The Internet traffic carrying arguments about pornography on
    the Internet will during 1996 swamp the actual pornography, so even the most
    sophisticated Web search engines will too often fail to find any. What
    quicker road to collapse?

    So, in 1996, CD-ROMs through Federal Express will emerge as the information
    superhighway. Instead of an Internet brimming with Web pages under
    construction, too few of us will haunt ghost pages.

    I hope I'm not being too negative. Tell me if you think so.


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