MEGAN MCCARTHY — "We're not Studio 54, but I wouldn't say the notoriety is the worst thing in the world," said Yelp's head of marketing. We can comfirm that, indeed, yesterday's party for the local review site had little of the glamor, drugs or dancing of legendary Manhattan nightclub. But this photo, of Yelp founder Jeremy Stoppelman with two admirers, does at least preserve the image that the Benchmark-backed yellow pages venture is the startup league's party college. For all Lane Hartwell's photographs, visit the Yelp party gallery.

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