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    Apple's mantra

    Steve Jobs, since his triumphant return to Apple, has become a latter-day deity, worshipped as much by techies as the shareholders he's made rich. So much so that his admirers, from product designers to rival execs, orient themselves, not entirely jokingly, by asking: What Would Steve Jobs Do? Seen here, the question, spotted on a Silicon Valley vanity plate by Buzz Anderson. as


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