TIM FAULKNER — The New York Times has an interesting story on the effects of embracing the internet on the porno business. Whereas many industries resisted the internet, pornography embraced it and benefitted financially. Now, the glut of free content is shaping expectations and reducing profits, but the industry is battling back. Porn has learned a few lessons that are applicable to everyone producing video content for the web:

We use good-quality lighting and very good sound," said David Joseph, president of Red Light District, a production company in Los Angeles that has made films like "Obscene Behavior."

There's not a whole lot of story — it's basically right to the sex, but we're consistent with the quality," he said, noting that the company is also careful to pick interesting backdrops. "We use different locations, rooms and couches."

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