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    The forgotten pitching the irrelevant

    Ask's latest TV commercial is a rousing chorus depicting a user's search for pictures of Kato Kaelin. Yes, that Kato, from the dim recesses of your memory, who was a witness in some trial, I believe. Crispin Porter, the agency that's pitching the IAC search engine, no doubt had some rationale: Ask's search engine is so miraculous that it can dig out beefcake pictures of semi-celebrities everybody else has forgotten about. But, by picking a personality so obscure, Ask serves only to remind viewers of its own irrelevance. After the jump, courtesy of Nathan Weinberg, the TV spot.


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