Here's a word we've just coined that bears reintroducing, the spokesblogger. (Our new editor, it turns out, coined it two years ago.) Definition: a web writer, often financially strapped, who lends his or her name to a corporate marketing effort, a commercial transaction often disguised by some jargon, such as conversational marketing. Suggested use: Michael Arrington's diversified Techcrunch's revenue base by creating a startup showcase event, to launch this autumn, and the canny publishing entrepreneur has developed a profitable sideline in spokesblogging for blue-chip clients such as Microsoft.

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