Lloyd Braun, the famously inept media executive who flamed out of a gig at Yahoo, is back on the Internet. He's got a "first-look" interactive deal with Pepsi's entertainment arm, according to Kara Swisher at AllThingsD.com. That's Hollywood-speak for saying that Pepsi has the option to use any online-entertainment concepts Braun comes up with. The alliance, of course, just billboards Braun's tech cluelessness. When Steve Jobs recruited John Sculley to be CEO of Apple, he asked him, "Do you want to peddle sugar water for the rest of your life?" Braun doesn't seem to realize that the right answer to the Jobs question was "no."

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