Lenovo marketing executive David Churbuck is really, really close to Dan Lyons, the Forbes editor recently outed as Fake Steve Jobs. They went to prep school together. They, um, wrestled together. And then they followed each other from job to job. Can anyone say "stalker"? But here's the really scary part. In a post from February, Churbuck describes, at length, a friend with a popular blog who's trying to find advertisers. A friend who, like Dan Lyons as Fake Steve Jobs, experimented with Google's AdSense program and a CafePress store. Except Churbuck persistently refers to the blogger as "her" and "she." Peter Kafka at Silicon Alley Insider thinks Churbuck was "shielding" Lyons's identity. I don't know, Peter. I think there are some deeper identity issues going on here. Let me say it again, folks: prep school wrestling team. You know what that means.

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