When Fake Steve Jobs — sorry, I mean Dan Lyons of Forbes — parodies real Apple CEO Steve Jobs's imperious view of Silicon Valley's subservient press corps, it's so over the top that some might think he's kidding. But he's not, as this exchange with a reporter from today's keynote, where he announced new hardware and software products, handily demonstrates:

HACK: How are you going to market this out to the customer base to make sure they understand the integration between the apps?
JOBS: That's what you're here for! To write about our products.

(Photoillustration by Jesus Diaz for Gizmodo)

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