Gawker has been referring to The New York Times as just a fancy blog for some time. But now the Times is really living up to the moniker. The newspaper has begun promoting its Bits technology blog with brief blurbs in the printed version. It's hardly original — the San Francisco Chronicle has been doing exactly that for a while now. But it means that blunt, off-the-cuff, first-person blog highlights are now appearing alongside the stodgy, rule-ridden prose of the eminent paper's traditional news articles.

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