Videogame players are becoming a hot commodity for government recruiters. First, the American armed forces started a campaign with appropriately themed videogame America's Army. Now Government Communications Headquarters — a British spy force — is hoping to recruit snoops with an in-game advertising campaign. Its theory: Plastering ads all over espionage-themed game worlds will entice quick thinking, computer-savvy individuals into listening posts. But somehow we can't envision Bond, James Bond, sitting on his butt in a dark living room.

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