At $2.7 million per 30-second spot, TV advertising is far from dead, or in need of help from Google. In fact, Fox is likely to bring in more than $160 million in ad revenues during the Super Bowl. That's more than Facebook is projected to make this entire year. AdAge reports that 90 percent of the 30-second ad slots for Super Bowl XLII are sold out. Normally, a few spots are still available for gullible dotcoms at the runup to the event, but not this year. Demand from automakers and movie studios has driven the buying spree. This year, Fox is showing the Super Bowl in the U.S. and is doing extensive cross-promotion with fellow News Corp. subsidiary MySpace. On-air promotions will "urge" viewers to log onto MySpace, and advertisers will tie special offers to users who also view the ads online.

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