AOL has confirmed it will buy Quigo, an Israeli startup which targets ads based on the content of websites. Earlier this week, we reported Yahoo had its eyes on Quigo too, but failed to acquire the company because Quigo CEO Mike Yavo and Yahoo exec Chris Bolte couldn't get over differences rooted in their time together at search engine AltaVista. But some of you told us Yahoo got lucky losing out. Reports put Quigo's price at around $300 million. Tell us, did AOL overpay?

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