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    The Next Gadget Gods

    Choose Your Own Apple CEO Adventure

    Boston Apple Store so empty they ejected the reporters

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    Apple flacks caught on tape acting like control freaks


    A British journalist attempts to ask Apple executive Phil Schiller a question about the effective iTunes monopoly on downloads for the iPhone. Apple's PR people jump in and try to end the interview, saying how they're "excited" about the iPhone and "want to stay focused." The problem? Their body language betrays them. This is why Apple is really screwed if it ever loses Steve Jobs: He's the only guy at Apple who can actually pull off this act and handle the press convincingly while parroting the party line. Everyone else at Apple who's even allowed to speak to reporters just ends up looking robotically defensive when they try to erect a Jobsian reality-distortion field.


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