Say this for Yahoo. Some companies merely fail to meet expectations domestically. Yahoo nailed an international trifecta, sending journalists to jail in Asia, reorganizing 17 times in the U.S. over the past year, and now threatening to close or sell its European divisions. The Financial Times reports that Yahoo has given its European staff until March to turn business around or else face the cutting block. Apparently, 3.2 percent of the European search market doesn't go as far as it used to.
Toby Coppel, the new head Yahoo's European business, told the FT Yahoo does not intend to hire more local staff the way Google or MySpace have in Europe. Instead, Yahoo will focus on making its content more relevant. "If you make a great product, they will come," Coppel said. Gee, hope that doesn't mean they plan to ax greeting cards, horoscopes, and property, car and holiday listings.
Contact information for this author is not available.









