No, Victoria's Secret, I don't want to be your friend. Who are you empty-profile people sending out friend requests? I don't even know anyone who lives in that state. If longtime users have learned anything about Facebook, it's really little more than a friend-finding game. A game whose rules have become increasingly difficult to decipher as Facebook rolls out all these branded channels and marketer-assembled product profiles. It's so absurd that Jerry Holkins and Mike Krahulik, authors of the videogame-focused Web comic Penny Arcade had to take a break from critiquing the game industry.

Contact information for this author is not available.