Afraid of being left in the stuffy, old-fashioned world of channel-hosted Web videos, the BBC is teaming up with rival U.K. broadcasters ITV and Channel 4 to develop their own multibrand TV destination. The model is Hulu, News Corp. and NBC's joint venture, which operates as a showcase for its partners' content as well as distributing it to other Web-video sites. The new British "aggregator," which will launch sometime in 2008, will offer content in a variety of formats, including free download, streaming, rental and purchase.

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