Portfolio blogger Sam Gustin dislikes the phrase "cloud computing," a term for Web-based software whose popularity he attributes to "desperate reporters who, for the sake of the almighty scoop, are willing to publish just about any nonsense that a public relations professional shovels at them." True. But Gustin then proceeds to publish just about any nonsense shoveled at him by the PR department of Transmedia, a little nothing of a Web-software startup, which just happens to be based, like Gustin, in New York. Gustin reveals himself here as the typical journalist of New York's mostly inconsequential tech-startup scene: Entranced by proximity, out of touch with the currents of technology — as deluded, in his own way, as the reporters he critiques.

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