I cracked. I read Uncov's latest on Pownce. I still don't know what Pownce is. More important is the post's Alexa chart.

Pownce, despite being a shitty service, gives us some insight into the Web 2.0 world. I have described this before, but it is best done with imagery:

• Useless service X is released after 2 months of MySQL/CSS development.
• Arrington covers it, thousands of users sign up. Mike takes his ad revenue.
• People either stop giving a shit or realize your service does not solve any problems for them.
• Fail.

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