By Mary Jane Irwin, 4:20 PM on Wed Dec 26 2007, 115 views (Edit, to draft, Slurp)

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Looks like those striking Writers Guild members have one more reason to justify their demand a share of Hollywood's Web profits. Turns out consumers are 47 percent more "engaged" in video ads on computer than those screened on regular TVs in living rooms. That could be because they're simply paying more attention in general: Internet viewers are 25 percent more engaged with the actual show than their TV-watching counterparts. [Online Media Daily]