Jakob Lodwick has burst our balloon: the fameballer has taken time from his vacation in Mexico to deny any involvement with norbum.org and its tasteless homeless fashion contest (although he does reserve the right to make fun of the homeless in the future). Lodwick did create the "norbum" name and has purchased several domain names related to his new startup. It's no surprise that the site was attributed to the Web exhibitionist. But Lodwick says his new startup — a music-production venture, we hear — will not be ready for publicity for another couple months. But when it is, will whatever stunt he engineers surpass the attention he could have garnered by mocking the poor? (Photo by Zach Klein)

Contact information for this author is not available.