Pay By Touch laid off 250 employees last fall and now it needs a $150 million investment to survive. So what's the company to do?

Serve free beer, of course! At the National Retail Federation's expo held this week in New York, the company sponsored a drinkfest, according to this photographic evidence from an attendee. Our advice to those who go: Don't sign anything. We're still not sure how John Rogers & Co. got $300 million in funding in the first place.

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