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New York Times trying to offload About.com

By Nicholas Carlson, 4:40 PM on Tue Jan 29 2008, 364 views (Edit, to draft, Top, Slurp)

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The New York Times has hired a bank in order to sell About.com, Silicon Alley Insider reports. The Times bought the site — a collection of bloggers posting Google- friendly content — back in 2005 for $410 million. SAI's Peter Kafka figures the Times will ask for around $450 million. And will be happy to get it. Makes sense. How much can a company full of permalancers paid by the pageview be worth, anyway?

More about about.com

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New York Times's About.com lands new CEO
After a long search, the New York Times Co.'s About.com has a new CEO, former Digitas exec Cella Irvine. We heard rumors the last one, Scott Meyer, was forced out in February; More »

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Scott Meyer ousted in About.com staff revolt
About.com's Scott Meyer was forced out as CEO of the New York Times-owned website after his senior staff threatened to quit unless he left, a tipster tells us.

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Why is Martin Nisenholtz running About.com?
About.com, the '90s-vintage mess of protoblogs the New York Times Co. paid $410 million for three years ago, has lost its CEO, Scott Meyer, left. The departure is characterized as "amicable"; More »

Read More: New York, minute, about.com, New York Times, Valleywag

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