Maybe the news got lost in the hubbub surrounding Microsoft's offer to buy Yahoo, but last week Microsoft CEO Steve Ballmer finally admitted the company needs to do a better job marketing Windows Vista. To demonstrate Microsoft's new marketing plan with a visual metaphor, Ballmer and Co. hired circus performers to dress as sperm, wriggling their way into a giant blue egg, which could stand for the earth — the world of IT. At least, that's what this photo, taken by CNET's Caroline McCarthy during the event in which Ballmer revealed his plans, seems to convey. Why couldn't they just hire away John Hodgman? He may complain about typecasting, but he's perfect for the role.

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