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    #23andme

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    Genetics research + online health profiles = burgers

    With the launch of Google's health data service, we're going to set aside our skepticism for a moment and think about what this could potentially mean for society. Nah, screw society — for me personally. Google cofounder Sergey Brin invested in his wife's genetics research startup. 23andMe takes cheek swabs from customers and spits out their genetic history. Board member Esther Dyson writes:

    a second goal of 23andMe [is] to collect a large database of genetic information and then come back to you over time with invitations to provide specific health data and participate in research.
    Combining these data sets — health histories and extensive genetics information — could lead to significant breakthroughs in predicting future health issues. I think this means I can eat all the Yahoo burgers I want without worrying!


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