JuicyCampus founder Matt Ivester created a site that allows college students to anonymously post gossip and rumors about each other. With threads like "Who is the sluttiest girl??????," it's been popular with the kids. The lawyers, too. Now Ivester wants users to know "hate isn't juicy":

Some of the things that have been posted have been mean-spirited, and we have received emails from people claiming to have been defamed on the site. Our hope for the site has always been that JuicyCampus would be a place for fun, lighthearted gossip, rather than a place to tear down people or groups.

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