CBS Interactive chief Quincy Smith says he can charge advertisers $20 per thousand views, higher than the rate CBS gets for prime-time television. As SAI points out, this may be more due to CBS's relatively small supply of Web content and viewers, rather than rapacious advertiser demand. Bear Stearns analyst Robert Peck yesterday said advertisers would spend $1.35 billion on Web video in the U.S. in 2008 — about 1.6 percent of what they'll spend on TV.

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