David Hornik is a secretive sort; the venture capitalist tried (and failed) to keep his invite-only Lobby conference off the record. Even when he wants to expose himself, he stays guarded. At a SXSW panel where he judged the best of the worst website pitches, Hornik changed from a gold-hued paisley shirt to the VC's blue button-down uniform. Next time, David, skip the white T-shirt. That seems braver. The frame-by-frame strip tease:

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