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Gawker
  • cleantech

    Google's plug-in hybrids to increase Bay Area smug levels

    By Jackson West, 4:20 PM on Fri Mar 21 2008, 2,135 views (Edit, to draft, Top, Slurp)

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    With a laptop tracking power and gas consumption and CO2 emissions, Google.org's four plug-in Priuses serve as a test fleet for the charity's $10 million plug-in electric hybrid vehicle research program. And according to the stats, they're already outperforming the company's two regular Prius hybrids across the board. RechargIT.org is a fantastic PR stunt, but is it good science?

    What the project doesn't do is compare the environmental cost per person-mile to that of Google's private commuter bus fleet. Nor does it compare the total carbon footprint over time of a newly-manufactured plug-in electric hybrid to, say, converting an existing automobile or improving public transportation. But then, shiny new cars are the classic California status symbol, and alternative-fuel vehicles are just the latest form of conspicuous consumption — the paint job just screams, "Look at me and how environmentally conscious I am!" (Photo Google.org)

    More about Google.org

    cleantech

    Makani Power whips up another $5 million windfall from Google

    Makani Power, the company founded in part by Larry Page and Sergey Brin's kitesurfing buddy Don Montague, has scored another $5 million in investment from Google as part of a second round that could net as much as $20 million. More »
    cleantech

    Google, Makani, and the kite surfing-industrial complex at Moffett Field

    How did wind energy startup Makani Power garner $10 million in investment from Google and space at the NASA-run Ames research center on Moffett Field? More »
    cleantech brightsource_solar_thermal_tower.jpg

    Google invests in BrightSource's steam and mirrors

    BrightSource Energy, a renewable energy startup that wants to build solar thermal plants which use sunlight reflected from mirrors to heat water to steam and power electricity-generating turbines, has pulled in $115 million. More »

    Read More: cleantech, Google.org, Great Moments In Pr, Prius, Toyota, Environment, Google, Jalopnik, Valleywag
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San Francisco, 8:19 PM
Thu Jul 9
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