Apr 7, 2008 04:40 PM
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Thu Mar 18
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One reason that YouTube isn't making their overlords at Google happy is because the video site is having a tough time selling advertising inventory. The new solution? Letting content partners do the work for them, says Google director Jordan Hoffner in an interview with TV Week's Daisy Whitney. CBS is among a number of companies which have been granted license to sell their own ads. That move could allay advertisers' fears that their ads will end up next to potty humor clips. They can also show off the new graphs and maps YouTube generates to show where clips — and hence ads — are viewed. The only problem is that those stats are pretty easily gamed, and if there's anything advertisers like less than off-brand placement, it's fraudulent reporting. Full video of the Hoffner and Whitney interview after the jump.
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