By Dianne de Guzman, 2:00 PM on Tue Apr 15 2008, 128 views (Edit, to draft, Top, Slurp)

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Ad:tech is starting today, so let the partying begin! The awards ceremony at Mezzanine is sold out, so only the determined bash crashers will triumph and rub elbows with Kevin Rose. The Bay Area Interactive Group is holding their ad:tech kickoff at 111 Minna starting at 6. The MySQL convention is starting up on the party track with a stretch Escalade ride — shouldn't all parties start that way? — from the convention center to Bogart's Lounge in Sunnyvale. For those tired of convention decompression at the local bars, over at Apple HQ in Cupertino they're revealing Steve Jobs's secrets on "How to plan and execute a high-impact product launch." Media Web Meetup V is discussing the divide between NorCal and SoCal. We'll let you know the answer in advance: NorCal is better.



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