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  • Great Moments In Pr

    Brooke Hammerling, online-video PR rep, weighs in on online-video audience debate

    By Jackson West, 9:00 PM on Tue Apr 15 2008, 1,619 views (Edit, to draft, Top, Slurp)

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    brooke_hammerling.jpgBrewPR's snacky flack Brooke Hammerling penned a guest column for Silicon Alley Insider, arguing that the Web video industry needs to come up with a strict viewership metric. Though she doesn't mention it in the piece, New York-based online-video startup NextNewNetworks is a Brew client. (It's disclosed, in tiny type, at the end.) We could ask why Henry Blodget is giving a self-interested company rep a soapbox, or why they couldn't fix the red eye in Hammerling's photo. But the real question is why Hammerling suddenly cares about online video analytics.

    Could it possibly be because she's not happy with the numbers that ComScore is reporting for her client — or, worse, the numbers NextNewNetworks is asking her to pitch? I'd like to point out the Association for Downloadable Media is giving a presentation on video advertising standards tomorrow at Ad:tech. Maybe Hammerling should give them her support instead of taking passive-aggressive stabs at companies working in the space. That seems easier.

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    MySpace has a new ad boss: former marketing head Jeff Berman. News Corp. CEO Rupert Murdoch canned the last one, Mike Barrett, for his inability to reach aggressive revenue targets. More »
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    Six Apart consummates Apperceptive acquisition, fecund pair already preggers with yet another ad network

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    Even Gary Vaynerchuk couldn't save Revision3's Web-video pitch

    Revision3 videoblogger Martin Sargent began the closing keynote at Ad:tech — also a live taping of his talk show Internet Superstar — with a video tour through the conference floor. More »

    Read More: Great Moments In Pr, Ad:Tech, Brooke Hammerling, NextNewNetworks, Silicon Alley Insider, comscore, Henry Blodget, Online Video, Stats, Valleywag
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