Apr 22, 2008 04:40 PM
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San Francisco, 11:52 PM
Tue Feb 9
55 posts in the last 24 hours
Hope Jerry Yang didn't plan to juice Yahoo's revenues for two weeks by using Google-sold ads and then move on. A search marketer who places ads on both sites but goes by the nom de blog "AdWords Addict" reports that the test is working:
For the past 2 weeks my AdWords ads have been showing on Yahoo. I found it *very* convenient that I could manage my Yahoo campaigns from AdWords. I've always been a fan of the AdWords management interface, which I feel is superior to Panama, AdCenter, or any others out there. In fact, I was surprised how refeshing it was not having to mess with multiple ad management platforms. I've been doing this PPC stuff since 1998. As regards ad performance (CTR, conversions) I was very happy.
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