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    Publicis sees rapacious demand for new ad networks

    read more: #imterview, #brianmorrissey, #engagementmapping, #microsoft, #onlineadvertising, #valleywag

    The future of advertising: engagement mapping and junk food

    Here at Valleywag, we feel that readers deserve to be in on the gossip between reporters at the local watering hole. Why can't the same principle apply to our IM conversations? Here's one I had with AdWeek's Brian Morrissey. Topics include engagement mapping, the food crises and Reese's Peanut Butter Cups, and why search is overrated.




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