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  • Wi-Fi

    Starbucks' desperation means free Internet for card customers

    By Jackson West, 1:20 PM on Tue Jun 3 2008, 581 views (Edit, to draft, Top, Slurp)

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    With the purchase of a $5 gift card, or by entering your personal information in the company's database for a rewards program, Starbucks will allow you to sip on two hours of free Wi-Fi from AT&T at stores. The Seattle-based fast food chain may be one of the first to be hit by any economic downturn as Americans cut back on the affordable luxury of $4 caffeinated drinks and spend that money at competitors like McDonald's. One look at the stock's performance over the last year, down over 30 percent, and you can see why CEO Howard Schultz would look to freebies like Wi-Fi to keep the company's FrappucinoTM junkies coming back. As our very special correspondent once put it, "Wi-Fi isn't a luxury or even a commodity. It's a condiment."

    More about Starbucks

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    Downtown San Francisco no longer capable of supporting three Starbucks per intersection

    Next year's Macworld may be the last chance to make a shamefaced Starbucks run to the mall-kiosk latte dispenser in the Metreon. Why did the Seattle coffee monoculturist give six months' notice of that coffee-bar's closure, and 599 others? More »
    Google

    Street View finally coming to Seattle

    The Google Street View car was Spotted in Microsoft Country last week after launching in many smaller markets around the country first. Apparently the drivers, rather than use some fancy, newfangled Internet doohickey, simply burn the data captured by the rooftop camera array onto a CD and mail it... More »

    Read More: Wi-Fi, Starbucks, howard schultz, At&t, Valleywag
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