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    CBS confronts demographic realities of selling Web ad inventory

    Jo Ann RossCBS sales chief Jo Ann Ross told the audience at EconAds that most of the Web-only advertising inventory acquired in the CNET deal will be brokered by CBS Sports, according to comments at PaidContent's EconAds seminar in New York yesterday — presumably because the two properties share similarly male-dominated audiences. Finance show Wallstrip has struggled under the CBS News sales team, though, probably because the younger audience aren't buying the Viagra and adult diapers which pay Katie Couric's lavish salary. [Silicon Alley Insider]


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