Hard to believe it's been 37 years since the oversized, photo-driven Look magazine folded. (Bonus trivia: Stanley Kubrick got his start there as a photographer.) Today, I think the guy trying to raise two mil for the look.com domain is aiming too high. The whole world has proven they can learn to spell Google, eBay and Amazon. What do you think a look.com site would be in 2008? It seems perfect for a search engine — hey, isn't look Gaelic for knowledge?

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